What is CRM based on software platform PortalBase?
СRM (Customer Relationship Management) – is a program for managing and accounting information to work and interact with customers. The main goal of using CRM systems is to enhance the quality of customer service by automating business processes. CRM helps collecting and storing information related to clients: communicational cases, purchase and service orders, related events, etc. That leads ultimately to business processes improvement and prosper of your business.
PNN Soft develops and implements flexible and easily customizable CRM solutions. We developed our own components based on software library PortalBase. It’s a software platform for automating and accelerating the development of CRM solutions.
- Centralized recording of information about interactions with customers;
- Development of CRM is made according to the business processes of your company;
- Automation and transparency of the majority of customer related transactions;
- Simple and intuitive interface, that allows your company staff to work without any special trainings;
- Integration with Microsoft Office (MS Word, MS Excel, MS Outlook, MS PowerPoint) and external services (mail, web services, etc.);
- Tools for buyer’s behavior analysis according to his life cycle;
- Modules for planning business processes.
- Possibility to integrate CRM with additional systems and programs on customer’s demand.
CRM allows to analyze market, to plan sales, to take into account the suggestions and criticisms of customers.
The main benefit is that the centralized system of management gives an owner a direct access to all the participants of his own business.