How to Create a Mobile App Startup
y business needs a digital solution to communicate with users. What about cases where the app is the business? Mobile app development for startups is a customised service for creating a mobile commercial solution. However, this is not an easy path for the customer because in order for the idea to be perfectly implemented, the future owner of the mobile application needs to think it through thoroughly. From the idea and the goal to the review button. We have prepared a detailed roadmap, and we intend to help along the way. The purpose of the app and the platform for its implementation is the first step, but it can already help determine the programming language in which the app will be created. Let’s get started without delay.
The answer to this question is simple: every startup project starts with analysis. Among all the steps to launch an app, analysis is also an essential obligation for the future owner of a digital product. Before start developing, you need to assess the market. Are there any similar ideas to yours, is it a highly competitive market, who are your competitors, and what do their mobile apps look like? Before launching a startup project, you need to analyse existing solutions in detail. For example, you had chosen the industry of audiobooks, e-books, etc. Therefore, you should investigate the current app’s offer. Moreover, pay attention to the percentage of solutions that can be purchased directly from the app market, and the percentage of apps that are offering subscriptions or extended versions. Read the comments of their users, use the available apps yourself, and evaluate them against your competitors. This may inspire yours to create new solutions, protect you from spoofing, or inspire something new in the industry.
The study of the mobile app market covers not only the analysis of the offers themselves, but also the specifics of the industry. If it’s audiobooks, where to get the rights to publish audiobooks, how to get the rights to create your own book’s voiceover? All questions arise from your idea, so take your time and devote a lot of time to these processes. In the future, this will immediately determine the functionality of the mobile startup app.
Identify your potential user. To launch a successful startup project, it’s important to know who you’re doing it for. Create a user profile: age, interests, hobbies, gender, etc. You can find out about the “pains of the target audience” by reading comments on app markets or the Internet.
Determining the budget for developing and promoting an app is a complex task, as entrepreneurs must calculate potential costs at the very beginning. Often, this is the first challenge for a young business or entrepreneur. You need to start with a thorough study of the cost of mobile app development services for startups. This will help you understand whether your business can finance the development process on its own, or whether you need to attract financial resources from investors. You can find sources of funding through presentations at special events, groups, crowdfunding platforms, competitions, or by contacting companies and large entrepreneurs directly. This decision is not available at any stage of mobile app development, but you need to be prepared for the fact that investors will benefit or may be involved in making critical decisions about your project.
However, obtaining external financing is not easy. Entrepreneurs should prepare a presentation: describe the problems the application will solve, calculate its potential profit and success, outline the strategy for promotion and profit growth, and so on. This is painstaking work, and it is not uncommon for idea owners to approach investors when they already have a prototype to show the potential appearance of the digital solution.
After launch, the app can already start generating revenue through advertising. If your app has a free version, you can place ads for other apps in it. In addition to advertising, there are many ways to monetize mobile apps that will help you generate a stable income. One of the most popular methods is in-app purchases, where users buy additional features or content. The freemium model is often used, offering a free basic version and a paid premium version without ads. In addition, you can use affiliate marketing by placing offers from other companies in your app with rewards for attracting customers.
How to launch an app idea and turn it into a real, efficient product? If you took the previous stage seriously, you already have answers to some technical components of your future mobile application. The first step is to choose the implementation platform: native, hybrid, or web. Consider which platform will be more convenient for your future users, the cost of developing each one, and the implementation time. In the early stages, the app can be implemented for only one platform, such as iOS. If your proposal is successful, you can also implement a native Android app. Or you may want to start on both platforms at once and order the development of a cross-platform solution.
Selecting a development partner is no less difficult. If you are not a technical specialist, hiring freelance developers can be more risky. You may not know what skills to look for, how to assess a specialist’s professionalism, what questions to ask, and how to set the task correctly. In this case, it is better to turn to an outsourcing team from a company. They will guide you through the technical implementation of the application, explain all the important nuances, and provide you with qualified specialists. You can consider outsourcing or hiring models. Analyse all the offers and pick the most effective model.
We have already discussed MVP in detail. MVP (Minimum Viable Product) is the first version of a mobile application with a minimum set of features necessary to solve the user’s main problem. Its goal is to quickly enter the market and test the idea with real users. MVP allows you to get valuable feedback and understand whether it is worth developing the product further. It also expands the possibilities for analyzing the weaknesses and key features of a mobile application.
One of the things you need to be prepared for in advance is creating a developer account with Apple and Google. These dashboards contain all the advanced settings and analytics for the apps you own. You will also have access to the mobile app profiles themselves: images, name, description, age restrictions, publication region, and so on. App placement is paid, but it is inexpensive, and the payment is collected by the App Store and Play Market themselves.
How can you make your app easy to find? The description of your app on the market is not just pretty text. It must be adaptable to market metrics, promote the app, and be understandable to readers. You may need the help of technical marketing specialists to create a plan for optimizing app stores search.
A well-designed strategy allows you to create a recognizable brand and increase the number of downloads. To accomplish this, it is important to use both organic promotion methods and paid advertising on social networks and search engines.
It is equally essential to constantly update and improve your app. Users expect regular updates with new features, bug fixes, and interface improvements. This improves the quality of the product and builds trust in the app. It is important to implement loyalty systems, personalized messages, and reminders about the app. Engaging users through push notifications and activity bonuses helps reduce churn.
Starting app development – company should make sure the product is safe and secure. First, you need to protect the product’s copyright, and you can also register a trademark to make your app’s name unique. Second, your application must meet security requirements, resist phishing threats and spam, and inform future users about data collection and its type. Terms of use and Privacy Policy are important documents that protect you and your users from problems.
When it is almost clear how to start an app business, let’s determine significant issues of mobile app development.
App complexity level determines the price and release date. Be prepared to gradually saturate your mobile application with functionality and offers.
Choosing mobile gaming apps. A solution that is easy to monetize through advertising and advanced functionality. Gaming apps generate revenue, and users are happy to buy skins, additional tools, levels, and so on. However, this is a highly competitive industry.
Shopping apps. A great startup for creating apps that bring instant financial results. However, it is important to understand what you will be selling. If the business is already a well-known brand, even in the local market, then developing an app for sales will bring instant results. If it is a start-up of an entirely new project or enterprise, immediately in the form of an app, such a solution requires double attention to advertising.
Choosing financial applications. Developing a mobile fintech project requires the entrepreneur to have in-depth knowledge of the legislative framework and industry specifics. The application must be adapted to each market in which it will operate and provide a high level of security for its users’ data.
PNN Soft has extensive experience in developing mobile solutions. We have implemented several original startup projects, so we can truly offer effective and modern development teams for Android and iOS.
Even though developing mobile applications is expensive and complicated, our team has created an alternative solution. ClubKit is a modern mobile application that allows you to create your own real mobile application using simple constructors and publish it on the App Store and Play Market.
However, if your startup idea is complex, and you want to get your own unique and advanced mobile application, leave your application for mobile app development for startups.
