7 business benefits of mobile apps. The apps' abilities in your smartphone that help to promote your business


One of the fundamental features of the modern digital environment is multichannel. Smartphone apps have become an integral part of current people's lives. Different types of mobile applications help organize work, rest, read news, or chat with friends. Every day there are new programs for iOS, Android, Java, and other operating systems in the app market. Creating unique solutions is becoming a priority for businesses. Mobile apps are becoming a powerful marketing tool. They allow the business to solve various facing tasks:

  • attracting customers; 
  • creating a target audience; 
  • increasing sales; 
  • positive evaluation of the company; 
  • optimization of processes; 
  • communication with customers and partners.

According to preliminary estimates, almost everyone has a mobile device. Therefore, the app market continues to gain demand rapidly. It is a pretty weighty argument in favor of focusing on creating mobile business applications. Before hiring mobile developers, learn the list of business apps' advantages. 

What does the term mobile app mean, and its significance today?

A mobile application is a software that is specially developed based on the functionality of modern gadgets. Mobile apps help monitor, manage, control, organize almost every business. For example, an enterpriser can create an online store in one app. 

For what purposes are applications created? Creating high-quality services is beneficial for all participants of the business market. There are three sides in this field - business person, those who work on a business person, the customer. The user defines the purpose. It means that the business user needs more control and analytical tools. The customer is interested in the app's functionality, design, and abilities to order and get the product or service.

The next question is how to get millions of users. Except for the idea that meets needs in demand, creators develop an efficient, stable, reliable app with a user-friendly design. 

Seven benefits of using mobile applications for business

Increasing Brand Awareness

Mobile apps are considered an effective solution to increase awareness. They provide greater visibility and attract the attention of the target audience. People use smartphones daily and need digital business tools.

A business owner can achieve the desired level of brand awareness through a professional mobile application. The way to reach this benefit lays in design. If the business person has a brand, the app must present it through the same color scheme. The application must be of good quality. It is significant for businesses to get a profit from consumers. And such a simple thing as stable applications is another step to the goal. The consumer realizes that the brand has invested in app development and believes that this will be the case in other aspects.

The third aspect is the involvement of the audience. There is a shortlist of functions that help engage with users.

  • Sending new products and offers via push notifications;
  • Adding business information and new products;
  • Announcements about company events;
  • Updates to new features;
  • Product Announcements;
  • List of available services.  

The application provides potential customers with the opportunity to be aware of all the information and news related to the business and services.

User-friendly interface based on user habits

According to research, users spend most of their time in mobile applications. They perform more unique actions in them, for example, go to pages, view detailed information about the products presented, etc. Close integration with the smartphone operating system makes the application interface intuitive and easy to use. 

More opportunities for marketing 

Among all the advantages of the mobile application, one of the most relevant is that it contains complete information. Available to customers at any time. In this context, the opportunity to receive feedback from users is valuable. For example, you can conduct surveys among the users. They will report the pros and cons of the service. 

An app is a promotional tool. With notifications, the business announces sales, new products, or events. It will lead to the competitiveness and scalability of the business. 

Using device functions

An additional advantage of the applications is access to the built-in functions of the smartphone and connected peripherals. For example, the application calculates the geolocation of the device, plots a route to the nearest ATM, or scans a QR code using the camera, which will tell you everything you need. 

Contactless Payment via Apple and Google Pay

This advantage is directly related to the previous one but deserves a separate mention. Contactless payment is already becoming a part of people's daily lives. It makes it easy to pay for purchases or services.

The payment via Apple and Android Pay systems is more reliable and safer than a traditional payment. In a highly competitive environment, every second is precious - one click is required for payment:

Optimization of business processes

The study of their discussing state allows business owners to formulate goals. Optimization of business processes in the company is called the revision of the sequence of stages to reduce the execution time, reduce costs and implement actions aimed at achieving the tasks set for the business. A business owner can create an application for employee interaction within a team. Now the business person can give orders, communicate more with the staff, etc. Thinking about the employees, you think about the business.

Analytical tools in the application also allow optimizing business. For example, to exchange files and data and collect statistics. Mobile apps can be effectively used to organize and automate a variety of business tasks.

Secure access to corporate data

An enterprise cloud is a traditional data center built using cloud technologies. Mobile apps can serve as a reliable channel for secure data exchange. Applications allow users to quickly transfer, view, download, edit and share corporate data directly from mobile devices. At the same time, users comply with corporate data security policies. It increases their safety when working remotely. This solution allows you to centrally manage the access and configuration of the application. 

Businesses are taking advantage of the endless business opportunities available on digital platforms, including business websites, e-commerce platforms, and mobile apps. These advantages contribute to achieving the desired business growth.

Where can I order the development of mobile applications?

The development of a mobile application takes place in several stages and begins with business analysis. It will allow you to understand the characteristics of your target audience and its needs. The duration of development depends, as a rule, on the specifics of the business and the wishes of the client. Also, it depends on the type of mobile platform. Today, the most relevant are mobile applications for Android and iOS. 

PNN Soft is a reliable software development company. We provide: 

  • A universal solution in software development;
  • A systematic approach to development; 
  • An integrated approach to solving business processes;
  • Reliable business solutions.

The leading development team specializes in various technologies, programming languages, practices, and development methodologies. Our company uses the advantages of RAD, Scrum, Java, and agile methodologies to ensure constant communication with customers and build a production process. Having many years of experience in the modern market, we provide our clients with services for creating custom software, automating business processes, developing web applications and mobile applications. 

PNN Soft provides a full range of services. If you are interested in developing mobile business applications, fill out the form below.

Request a Quote

Send a request and we will contact you ASAP

Thank you for your request!

We received your request and really appreciate your interest in our company. We will contact you ASAP.